D. split runs B. flexibility. B. A(n) _____ is something that moves people, speaks to their wants or needs, and excites their interest. A. selectivity. One ad contained an image of a popular female celebrity while the other contained a lesser-known model on the front cover. D. peripheral zone. Which of the following statements is true of consumer magazines? B. run of paper E. special category zone. Verified answer. b. a gatefold c. They exceed business markets by size in most countries d. After calculating both the brand development index (BDI) and the category development index (CDI), a media planner obtains the following results: High BDI and High CDI. C. creative space buys E. heavy card stock. A. business publications. : A. Its market research has shown that there are a large number of competitive long-distance runners in the Pacific Northwest region of the United States. They offer better reproductive quality than magazines. Which of the following is true of split runs? C. They generally have a long life span. Operations Management questions and answers. Target market B. A. In this scenario, Pluto is using _____. A. D. principal-circulation C. Gatefolding D. Advertisers are required to use large space buys or color to counteract clutter. A. bleed page. A. b. D. page manipulator. C. farm magazines are a hybrid of consumer and business magazines. D. printacular. D. Controlled circulation E. can eradicate the problem of clutter. D. run of paper E. total reader. B. pass-along subscriber. 10 Hamburgers (per week) 8 B $ 4 2 02 4 lo 6 8 10 12 Magazines (per week) In the above figure, at the best affordable point, the marginal rate of substitution is Ltfen birini sein: O 2.5 of a hamburger per magazine. The weekly prices of one brand of frozen pizza over a three-year period in Dallas are provided in the data file. Newspapers are primarily a local advertising medium for retail businesses but are also used by large national advertisers. C. Absence of consumer receptivity to ads _____ are local TV stations to which a single television network supplies programming and services. Velocity Inc. makes shoes for athletes. Which of the following criteria should be met by a magazine in order to be eligible for verification audits by Alliance for Audited Media (AAM)? B. adding farm magazines to business magazines would make the category too large. Mars Fit, a men's health magazine, is read by at least 15 different people at a hair salon. C. Low lead time Which of the following is a characteristic of magazine-based advertising? Lack of geographic selectivity C. Unlike magazines, they are generally easier to reproduce. D. They are printed on a weekly basis due to the large volume of news. Circulation verification services are important to media planners because: they provide reliable figures regarding the size and distribution of a magazine's circulation. Gatefolds, bleed pages, inserts, and creative space buys are ways of increasing: The use of a third page that folds out to create an extra-large advertising spread in a magazine is called a(n): The second cover of MagAuto opens up into a third page, which gives it an extra-large spread. B. special The content in an advertisement that emphasizes facts, learning, and the logic of persuasion makes use of a(n) _____ appeal. B. Pluto Inc. is planning to run an ad in a weekly newspaper. B. DigiSafe Inc. makes security systems for computer networks. E. Desk top publishing, Which of the following is a disadvantage associated with advertising in magazines? A. They do not focus on news and recent events. E. Digital jetting, Which of the following technological processes makes it possible to personalize an advertising message? E. bleed runs, A(n) _____ test is a service offered by magazines where two or more versions of an ad are run in alternate copies of a particular issue of a publication. D. Permanence Magazine advertisements that extend to the end of a page rather than leaving a margin around the ad are called: Buying ad space in regional editions of national magazines: can reduce an advertiser's cost per thousand for reaching desired audiences. Elean Schenandore purchased 300 shares of stock online and paid a total of $8,484.95. D. overrun. C. the selectivity of magazines. This scenario depicts the use of _____. Which of the following is considered to be an advantage of newspapers as an advertising medium? C. magazines are high-involvement advertising medium. The reach and frequency of magazine advertisements are higher than advertisements through other media. Finn's Hallmark News, a weekly newspaper, specifically targets philatelists and contains material relating to philately, postal history, and other related information. Newspapers are primarily a local advertising medium for retail businesses but are also used by large national advertisers. Which of the following statements best describes the relationship between marketing and communications objectives? A. The test can be used as part of the process of measuring effectiveness of each ad. There are many aspects to health like psychology, nutrition, fitness. e. Automakers, Zest & Taste Corp. came up with a new ad for the food products that it wants to advertise in a renowned national food magazine. E. creative options. Chapter 12: Test 2 Flashcards | Quizlet _____ is a system that was created in 1984 to make newspaper advertising rates comparable to other media that sell space and time in systemized units. Which of the following is a primary advantage of magazines? Which of the following statements about magazines as an advertising medium is true? A company's goal to reach 50 percent of the target audience at least three times over a period of one year in order to create awareness is an example of: Warm Weave Inc., a manufacturer of woolen garments, spends heavily on advertising during the months of December, January, and February. E. Geographic selectivity, CL Inc. runs a series of product ads in a popular magazine. The company believes that the popularity and reputation of the magazine will enhance the image of its products. It states that magazines that have a higher than 50-50 ratio between ads and content are not eligible to be counted as a paid circulation. \text{Total stockholders' equity:}&&\quad\text{Preceding year}&2,007\\ According to Standard Rate and Data Service's (SDRS's) classification of magazines, _____ magazines are bought by the general public for information and/or entertainment. These individuals would be willing to pay over $200 for a good pair of running shoes. A. multiplying the total number of primary readers by the pass-along readers. B. is considered to be an inefficient way to build frequency. and more. During these months, the company specifically advertises its winter clothing line. A. ancillary circulation rates. C. Prestige E. principal readership. They reproduce images using mechanical printing. In this scenario, Lily is considered to be a(n): Magazine rates are primarily a function of: Which of the following statements is true about the use of color in magazine advertising? _____ offer advertisers an opportunity to buy space in a group of publications as a package deal. B. They are suited to marketers interested in reaching general consumers of services. National advertisers tend to avoid weekly newspapers because of: their duplicate circulation with daily newspapers. Business publications are important to advertisers because: they provide an efficient way of reaching the specific types of individuals who constitute their target market. This ad is an example of a(n): Ads in magazines that utilize pop-ups, heavy inserts, talking ads, or other distractions to attract readers' attention are sometimes referred to as: A magazine ad for Relish Soda featured a pop-up cardboard replica of its soda cans. Which of the following is true of standard advertising units system? C. They can be reproduced quickly. C. It is primarily used by airlines, major retail chains, and automakers. the postal act of 1879 increased literacy and reduced cover prices, and __ fueled the booming interest in mass circulation magazines after the civil war. This is an example of a(n) _____ publication. E. They are a separate category of newspapers along with daily, weekly, and national newspapers. The high ratio of advertising to editorial content in most magazines causes magazines to experience the problem of: Which of the following statements is true about clutter in magazine advertising? Which of the following is considered an internal factor that may influence the determination of media strategy? The magazine has a wide followership and is considered to be one of the most sought after teen weekly magazines. The marginal rate of substitution at point B and point A are equal because they are on the same budget line. It uses column widths 2-1/16 inches wide. A. Cross-media organizations In magazine advertising, this third page is referred to as a(n): Magazine advertisements that extend to the end of a page rather than leaving a margin around the ad are called: A magazine ad for Savor Raisins contains a swirl of dark chocolate with a top layer of raisins. D. a circulation rate base system. Which of the following disadvantages of newspapers as an advertising medium should Pluto Inc. consider? Newspaper supplements Newspapers are the second largest of all advertising media in terms of total dollar volume. B. D. They offer greater selectivity in terms of demography and lifestyle to advertisers. : Over the past decade, newspapers have experienced a(n) ________ decline in their revenue from classified advertising: Which of the following are considered to be primary users of local display advertising? E. Bimonthly. It uses column widths 2-1/16 inches wide. Zest & Taste's creative team wants the ad to be spread over three continuous pages in the magazine. A. multisensory ads. Which of the following is a characteristic of magazine ads? A. their poor image. The arrangement under which syndicated programs are offered free or at a reduced rate to local stations but with some advertising time presold to national advertisers is known as: Which of the following is true for participations? _____ magazines are a classification of business publications that are aimed at executives in all commercial activities. Answer: The correct answers are letters "C" and "D": It offers relatively lower reach and frequency than other media; It is generally considered to have a lower lead time.Explanation: Magazines are mediums of information characterized by being dedicated to a targeted market.This is because magazines are printed over certain specific matters such as auto magazines, cooking, food, and beverage . A. C. It has complicated the newspaper purchase and production process. A. the wider reach of specialized publications. The more the color used in an ad, the lower the advertising cost. C. flat In order to reach this market, Velocity should use: Which of the following statements is true about newspaper supplements? What is the purpose of a business plan submitted with a loan application? To help plan his vacation, O'Brian consults all of the past issues of Scend magazine, a publication on adventure sports destinations. The total audience, or readership, of a magazine can be calculated by: multiplying the readers per copy by the circulation of an average issue. A. gatefold. B. inch rate d. size units. D. fine-tuned sensory interceptors (FSIs). Which of the following is true of magazine advertising? E. NNN rates. c. an insert B. bleed page. While moving from the base to the tip of the communication effects pyramid, which of the following comes just before repurchase of a product? c. Consumer magazines created by organizations for their members d. Sponsored magazines mainly contain ads and are self-sufficient The company is using this as a test run to identify which ad offers greater receptivity. D. international editions of popular food magazines. e. They are generally considered unsuitable for reaching mass markets. E. They are generally considered less effective than selective binding. This scenario is an illustration of: Which of the following comparisons between primary in-home readers, pass-along readers, and out-of-home readers is true? According to Standard Rate and Data Service (SRDS), magazines can be classified as: consumer, health care, and business publications. JLMC 101 Test 3-Chapter 9 Flashcards | Chegg.com Which of the following distinct positive features of magazines is the company trying to utilize in this scenario? A(n) _____ test is a service offered by magazines where two or more versions of an ad are run in alternate copies of a particular issue of a publication. C. The publication must have 70 percent or more paid circulation. A. general business A. regional editions of general-interest magazines. They are not bought by the general public as they offer specialized and in-depth information. She did not pay for the magazine and left it at the reception where it was initially placed. Employment, automotive, and real estate ads are the three major categories of _____ advertising. A clothing retailer would use an island ad to: The test can be used as part of the process of measuring effectiveness of each ad. B. guaranteed readership. Low lead time _____ is a computerized production process that allows the creation of hundreds of copies of a magazine in one continuous sequence. Magazines that are published for special-interest groups are targeting: The use of a third page that folds out to create an extra-large advertising spread in a magazine is called a(n): Select one: a. Intelligentsia encourage thinking and observation b. Newsmagazines contain summarized news stories. C. professional A. is no longer permissible due to the passage of recent anti-competition legislation. _____ are often referred to as high-involvement media because they generally require some attention and effort on the part of the consumer to process the information that they provide. Creative flexibility E. Color ads are generally cheaper than black and white ads if they are placed on the front cover of a magazine. Prepare the journal entries for (1) the bond issuance on December 31, 2018, (2) to record bond interest expense and discount amortization at June 30, 2019, and (3) to record bond interest expense and discount amortization at December 31, 2019. MC ATC AVC Cost dollars per bogel 0 5 10 15 20 25 30 35 40 45 50 Quantity Thundreds of bogels per day Based on the above figure of the costs at Barney's Bagel Bakery, at which of the following levels of output does the marginal product of labor equal the average product of labor? B. a. E. Lack of reader involvement. Which of the following statements about the geographic selectivity offered by newspapers is true? During her visit to a beauty salon, Lily browsed through Inner Beauty, a magazine dedicated to working women, while she was waiting at the reception. B. As part of her preparation for developing a creative strategy, Tiffany reviews some studies conducted on the overall fitness and exercise market, as well as a report on the changing roles of women in society. Which of the following is likely to be true of the product class and the product? Warm Weave is most likely to be using a(n) _____ scheduling method. In participations, advertisers have little control over the placement of ads. D. the creative appeal of magazine ads. Which of the following advertising media has potential advantages of selectivity, reproduction quality, creative flexibility, and prestige? Lack of demographic selectivity C. It states that copies would be counted as non-paid circulation if they were sold at more than 50 percent of its initial cost estimate. C. open-rate Which of the following is true of magazine advertising? A print ad for flood insurance lists twenty reasons why every homeowner should have flood insurance. Raiment is using _____ to attract readers' attention. Health care publications targeted at specific streams such as dental, medical and surgical, nursing, biotechnological sciences, and hospital administration are classified as: alter the appearance and feel of a magazine and a reader's relationship to it. A. they are generally the only health care information providers. Fundamentals of Financial Management, Concise Edition, NURS 310: Exam 3 - problems of the biliary sy. B. They do not sell goods that are sold in business markets. This scenario is an illustration of: E. It includes tabloid-size papers two columns wide. It is also referred to as the agate line. The second cover of MagAuto opens up into a third page, which gives it an extra-large spread. D. cost per thousand system. _____ are individuals who act as salespersons for a number of local stations and represent them in their dealings with national advertisers. E. Large frequency. Trade Which of the following types of readership is illustrated in this scenario? A. They typically originate in small towns or suburbs. Basic rates quoted by a newspaper that call for an ad to be placed on any page or in any position desired by the paper are known as _____ rates. _____ magazines assemble readers with similar lifestyles or interests and offer marketers an efficient way to reach these people with little wasted coverage or circulation. B. craft magazines. They are suited to marketers interested in reaching general consumers of services. A. Cross-boarding D. Billboards Which of the following advantages of magazines as an advertising medium is illustrated in this scenario? It states that copies that sold for less than half of the basic price of a magazine could not be counted as paid circulation. Which of the following statements about newspapers as an advertising medium is true? A. digital imaging Magazines are a highly specialized medium that reach specific target audiences. D. They appeal to advertisers who are not concerned about reproduction quality and who prefer to use black and white ads. C. subtracting the ancillary readership number from the total readership count. C. Pass-along readers should be totally discounted in evaluating magazine readership. C. demographic-oriented newspaper. A. C. professional Which of the following is true of newspaper advertisements? This could be done with the use of: E. businesses do not have agricultural interests. b. The ads are set to be launched in alternate copies of a particular issue. According to Standard Rate and Data Service (SRDS), magazines can be classified as: According to Standard Rate and Data Service's (SDRS's) classification of magazines, _____ magazines are bought by the general public for information and/or entertainment. This activity is referred to as _____ basis. E. They are not suitable for reaching a specific target market. D. Digital imaging E. planners receive advertising funding from various trade associations based on the number of magazines in circulation that were distributed. BUAD471 Chapter 12 Flashcards | Quizlet E. distracters. B. geographic selectivity It is typically considered to lack permanence. Magazine networks Which of the following statements is true about newspaper supplements? E. Local newspapers. _____ are reruns of network shows that are bought by individual stations to broadcast. However, James does not pay for the magazine and is only interested in one particular column. C. Prestige a. creative space buys The computer manufacturer would do best to use a(n) _____ appeal to announce the breakthrough. Newspapers provide geographic selectivity by creating strong sales potential in a particular area for national advertisers. While on a flight from San Francisco to New York City, James read several magazines offered by the airline. A. special-interest consumer magazines. Which of the following is true of local display advertising? d. a gatefold Advances in production. Explain how the increased use of fair value accounting might increase information risk. E. larger reach. On December 31, 2018, Kasznik, Inc., issued $720,000 of 11 %, I 0-year bonds for$678,708, yielding an effective interest rate of 12%. Advertisers are required to use large space buys or color to counteract clutter. Solved 10 Hamburgers (per week) B 6 4 2 0 2 4 6 8 10 12 - Chegg The brochures were subsequently handed over to the newspaper office and distributed accordingly. Magazines are a highly specialized medium that reach specific target audiences. B. classified advertising The models provide an organized approach to an advertising problem. 38.Business publications directed to wholesalers, dealers, distributors, and retailers are known as: A. special-interest consumer magazines. A. This is an example of: C. Color ads are considered better suited for attracting and holding attention. D. geographic reach. C. agate line. d. card stocks Which of the following criteria should be met by a magazine in order to be eligible for verification audits by Alliance for Audited Media (AAM)? If a promoter of a boxing match wants to place an ad in the sports section of a newspaper, the promoter is likely to pay a(n) _____ rate. C. It offers relatively lower reach and frequency than other media. The agency has just been hired to develop a promotional campaign for a company that produces exercise videos for women. B. they provide an effective way to reach consumers who are considered to be a part of niche markets. They are generally purchased for both entertainment value and information. _____ newspapers are daily publications that appeal to large regional advertisers that use specific geographic editions of these publications. Most magazines devote less than 30 percent of their pages to advertising and clutter is typically controlled. C. Business The coarse paper stock used in printing most newspapers leads to: Pluto Inc. is planning to run an ad in a weekly newspaper. B. classifieds Newspapers targeted at various religious groups compose a large class of: Enter the email address you signed up with and we'll email you a reset link. B. A. trade newspaper. The typical consumer magazine distributes far more copies through newsstand sales than through subscriptions. d. Distribution. Which of the following is true of creative tactics in relation to advertising messages? This scenario depicts the use of _____. C. gatefold They are generally considered unsuitable for national advertising due to their high cost. Newspapers offer less geographic selectivity than most other media. Well-known brands and market leaders often run ads that do not use any specific types of appeals, but focus primarily on keeping their brand name visible to consumers. Total circulation B. C. Newspapers provide little geographic selectivity to local advertisers because of their inability to adapt ad campaigns to local market conditions. E. behavioral. C. overscans. E. overrun. A magazine ad for DigiSafe products shows a lock with the words "Protected Zone" painted on it. Major retail chains Health care publications targeted at specific streams such as dental, medical and surgical, nursing, biotechnological sciences, and hospital administration are classified as: When advertisers buy newspaper space based on combination rates, it means the advertiser gets no discount for quantity or repeated space buys. E. of its very short lead time. B. bleed pages. D. farming is considered as a community service occupation. Lead time C. die-cut. A. Its market research has shown that there are a large number of competitive long-distance runners in the Pacific Northwest region of the United States. E. regional newspaper. Chapter 5 Flashcards | Quizlet Magazines that are published for special-interest groups are targeting: Which of the following statements about newspapers as an advertising media vehicle is true? James regularly borrows a magazine from Lily, who subscribes to it. It is primarily used by supermarkets and departmental stores. Selective binding and ink-jet imaging make it possible for magazines to offer: C. lifestyle 6. is considered to be an inefficient way to build frequency. C. It tends to extend the prestige associated with the magazine to the product. Critics argue that printaculars: D. creates overlapping subscription data. E. gatefold advertising. D. More creative advertising options are available for magazines than those available for television advertising, implying that magazine ads are more interesting. A. Higher reproduction quality A. ancillary reader. C. diminishes the value of pass-along readership. The cardboard replica was designed to pop-up when a reader opened that particular page. They deal with products or services that are meant for personal use. When a newspaper offers no discounts for quantity or repeated space buys, it is using a(n) _____ structure. e. demographic selectivity. A. The clutter problem for a magazine increases with more ad pages adding to its success. What behavior is encouraged by having a repatriation tax holiday? A. c. work with only buyer's brokers both I and II only 11 B. Lack of demographic selectivity E. Special advertising. _____ magazines are a classification of business publications that are aimed at executives in all commercial activities. e. a split run, Mars Inc., a premium cosmetics company, takes out ads in the Philadelphia, Boston, and Seattle editions of PlutoMag, a national magazine. b. D. Bleed ads E. the selective binding ability of a magazine. Magazines that are published for special-interest groups are targeting: The New Jersey Concord is a magazine that targets the members of various law enforcement agencies in the state of New York. Consumers become involved with magazines when they read them and are more likely to find ads acceptable or even enjoyable. Postal Act of 1879--lower postage rates 2. They offer a potential for gaining prestige. D. freestanding inserts D. Special-audience E. The publication must have a digital replica edition of magazines. Which of the following statements is true about clutter in magazine advertising? D. a printacular With respect to the given scenario, Bedazzle Cosmetics bought the commercial space during the _____ market. They typically originate in small towns or suburbs. : D. circulation. The test can be used as part of the process of measuring effectiveness of each ad. D. The portfolio inch D. they want to communicate customized information to magazine readers. E. They are also known as national newspapers. B. trade Which of the following is true of newspaper advertisements? A. Which of the following is true of newspapers as an advertising medium? E. a rebate system. This ad is an example of a(n): DigiSafe Inc. makes security systems for computer networks. The New Jersey Concord is a magazine that targets the members of various law enforcement agencies in the state of New York. Consumers become involved with magazines when they read them and are more likely to find ads acceptable or even enjoyable. Which of the following advantages of magazines as an advertising medium is demonstrated in the way O'Brian's uses this publication? Tiffany is the creative director of an ad agency. The ads are set to be launched in alternate copies of a particular issue. D. Limited reach and frequency If the market area within the city is referred to as the city zone, the market in the suburbs whose residents trade with merchants in the city zone is referred to as the: C. insert C. Preprinted insert \text{Payment of long-term debt}&\$17,075&\text{Dividends paid}&\$205\\ They create lower customer receptivity. B. selective binding O 1 of a hamburger per magazine. Which of the following is a distinctive advantage offered by magazine ads? The consumer maximizes utility by consuming at point A. II. Which of the following advertising media has potential advantages of selectivity, reproduction quality, creative flexibility, and prestige? Which of the following best defines fluency? E. identify potential target markets. Which of the following statements about the geographic selectivity offered by newspapers is true? a. a printacular A. Clutter makes it easy for an advertiser to gain readers' attention and draw them into an ad. c. bleed pages A. _____ is a computerized production process that enables magazines to send different editorial or advertising messages to groups of subscribers within the same issue of a publication. b. geographic selectivity Traditionally, newspaper advertising space for national advertisers has been sold according to the: They are usually printed in alternate copies of a specific magazine. A. is relatively less expensive than ink-jet imaging. 10 Hamburgers (per week) 8 B 6 A 4 2 11 To 8 10 12 Magazines (per week) 2 2 4 6 In the above figure, the best affordable point is Ltfen birini sein: a. O hamburgers and 6 magazines. It offers limited geographic selectivity. C. greater selectivity. Gatefolds, bleed pages, inserts, and creative space buys are ways of increasing:

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