How Big a Threat is China to European Football and The Premier United game garnered 4.5 MILLION viewers Sundays Chelsea-Liverpool on USA Network averaged a TAD of 1.04 million viewers to rank as third-most watched Premier League match ever on cable. or With the Premier League working in partnership with independent research agency Nielsen Sports, broadcast and audience information has been compiled and collated from individual markets. "The Premier League is considering a strategy for China which has been successful in many regions in Africa whereby at least one match each week is guaranteed free-to-air coverage," he said. The J. By continuing to use this site you consent to the use of cookies on your device as described in our privacy policy unless you have disabled them. One of the main catalysts for the fall in numbers has been a lack of people watching matches in public areas, such as pubs and bars across the world, with viewing figures understandably taking a big hit. The Premier League sides fuelling of the Asian passionthe preseason tours and talk of a 39th fixtureis an important side of this mutually beneficial triangle. How to get into football - the most popular sport in the world, with clubs and facilities throughout the UK. A new report has found that an increase in the accessibility of womens football could lead to viewing figures shooting up by more than 350% globally. That hampered clubs like Manchester United from building on their fanbases in the world's most populous country, where the English champions believe they have 71 million fans. According to Danny Lee of the South China Morning Post, over 70 percent of the 2.1 billion soccer fans in the world follow the Premier League making it, substantially, Beloved as football is in Europe, our domestic leagues are not supported by the limitless economic resources of a global superpower. ", A Premier League spokesman said: "Our international fan base and success is helping develop English football at all levels, something we should all be pleased about. Hop over to BT Sport for Leicester City v West Ham and youd have been one of the 460,000-832,000 watching the Hammers play much better without David Moyes being present. Some of the viewing figures for the lower-tier Premier League games were quite low. Read about our approach to external linking. So, how big a threat is China to European football and the Premier League? The Comcast-owned broadcaster averaged a total audience delivery (TAD) of 507,000 viewers per TV match window across its NBC, USA Network, CNBC and NBCSN channels. The Premier League gets 40 to 50 percent of its income from overseas broadcasts; Germanys Bundesliga is only at about 20 percent. This is high by their normal standards and worth shouting about in itself, especially as the low end of the viewing figures bracket for this game was still around two million. Please do not hesitate to contact me. China is the world's biggest Premier League fan - Rapid TV News According to Lee, over 16 percent of the Citizens fans come from Chinaover five times more than from Britain. In China, the beautiful game appears primarily to be a Machiavellian tool of self-furtherment. Follow @Eddydove on Twitter to continue the dialogue. Change the plan you will roll onto at any time during your trial by visiting the Settings & Account section. Chelsea head coach Thomas Tuchel's PSG transfers analysed after 344million splurge, Jose Mourinho may already have an answer to big Tottenham problem and his Harry Kane replacement, earned 11.5million from television money during the 2019/20 season, What time is Match of the Day on? Many will have watched up to four football games, checked into Sky Sports News too, maybe spent some time viewing the Vitality Blast Finals day at Edgbaston, the Indian Premier League, the PGA Tour, the LPGA Tour. The Premier League has agreed a new broadcast deal in China to cover the rest of the 2020-21 season. In 2018/19 they only got a peak of two million or more in 16 out of 128 games. China Then it is split between clubs dependent on how large the market they represent is, how many clubs there are from said market, the final position of each club in the previous season's domestic league, and the performance of each club in the Champions League. Why battle the titanic clubs of the continent on a level playing field, when it would be more effective to tilt the odds? Repucom, Premier League Fan Survey 2011/12. Before Project Restart, around half of the weekends Premier League games were broadcast live. Premier League football and the myth of the 14m viewers From there it all gets a bit weird. These are stunning numbers, amounts which would make eyes water at even the wealthiest of European clubs. Currently, you are using a shared account. For owners of Chinese Super League clubs, it represents a way to build up political links by actively participating in the government's plans. The household reach for live coverage only was 978 million homes. But one thing is not in doubt, football is an incredibly resilient sport, even if its finances are not, and it currently seems that it will always have a TV audience, but how big that will be in the long term remains to be seen. One only needs to look to the Teixeira deal to see how transfer costs are being forced ever upwards, while the power of agents, already an endemic problem in European football, will only increase as more cash changes hands. Spurs, for example, earned 11.5million from television money during the 2019/20 season, following their round of 16 exit. It was also the most-watched EFL Cup final on record for Sky. Why are we no longer surprised to see banks and banks of Tottenham fans in Hong Kong wearing their Lilywhite replica shirts and singing Ossies Dream just as they would on the Shelf at White Hart Lane? As always you can unsubscribe at any time. Shanghai Shenhua made a major impression on European football with the capture of Nicolas Anelka and Didier Drogba in 2012, on weekly wages of around 170,000 and 200,000 respectively. If you do nothing, you will be auto-enrolled in our premium digital monthly subscription plan and retain complete access for S$95 per month. The average audience per game for the English Football League (EFL) is currently up ten per cent YoY. In 2018/19, research from Nielsen found that around 3.2 billion people watched games throughout the year. During your trial you will have complete digital access to FT.com with everything in both of our Standard Digital and Premium Digital packages. Premier League secures 1-year China broadcast deal with One thing we can say without much fear of contradiction is that football on TV is pretty much as popular as it ever was when crowds existed. By spending in such lavish fashion, Chinese sides are changing the way that their European rivals do business. For the time being, this unique and lucrative relationship shows no sign of halting. Now, how this is meant to work is that we see the 14m figure, we see the words Manchester United, Liverpool and Premier League and then dont read further. There are two key reasons why the English game has found such favour among Asian markets. AFP. We want as many people as possible to see Premier Leagues matches. It really is the Best League In The World. Footballs 3pm Saturday blackout: Time to end it or vital to protect However, this did not prevent the US media giant renewing its broadcast partnership deal with the league by signing a six-year agreement worth around US$2.7 billion. Again, not untypical of their audiences for such games. Are you interested in testing our business solutions? As Manchester City and Liverpool contested a thrilling title race, a global audience of 3.2 billion for all programming watched the action between August 2018 and May 2019, an increase of six per cent. Premier League rights: New China broadcast deal agreed Secondly, the nature ofEnglish top-flight contestshave appealed to the casual sports fan. These look a bit higher than might normally be expected. Several other countries enjoyed their highest-ever audiences for an individual match. A contract has been signed with Tencent Sports after its previous 564m deal with PPTV was, Sir David Attenborough on biodiversity crisis. "Number of TV viewers of the English Premier League in the United States from 2018/19 to 2020/21 (in 1,000s)." Premier League UEFA Champions League Exclusive: Champions League viewing figures revealed and impact on Arsenal, Chelsea and Spurs Exclusive: The There is a feeling that, no matter what happens, European domestic leagues will always sit astride the globe. On such an uneven financial keel, the normal rules of competition are horribly, grotesquely skewed. 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Manchester United played a friendly in Hangzhou on Sunday and Tottenham Hostpur, West Ham United and Hull City will be taking on local side Beijing Guoan in the biennial Premier League Asia Trophy in the Chinese capital starting on Wednesday. It now looks like it is from an alien planet. There has been much talk of the broadcasting bubble finally bursting and, while that might well be a premature surmise, there's a sense in which the upwards spiral of television money is no longer guaranteed. While there has been a parochial tendency to write off ambitious foreign football competitions in recent times, the Chinese Super League is different. With regard to Asia, it is perhaps best to let the numbers explain the EPLs popularity and to convey just how sizeable the continents market is. Heavy defeats for two of the Premier Leagues big-hitters drew a peak audience of 3.3m as 14m viewers tuned in at the weekend with fans continuing to be Premier League TV viewers in the U.S. 2021 | Statista The resulting hype for the final was intense, with an estimated global audience of between 380 and 400 million viewers, making it almost twice as big as the Super Bowl. We have the history, the tradition, the football culture, and nothing will be able to usurp that, no matter how much money is ploughed into enterprising foreign leagues with pretensions to feasting at football's top table. To help achieve that aim, as long as it is expedient, Chinese owners will stop at nothing to outdo European clubs. We use That match marking the most-watched game to kick off before 8 a.m. And given their spurious 14 million story, theyre obviously as keen as ever to associate their PL coverage with popularity. Chelsea, who also exited the competition in the round of 16 against Bayern Munich, earned 14.9m - 3.4m more than Tottenham. China has the most Premier League followers of any country at more than 300m, followed by India with 147m. To seal his transfer from Boca Juniors, Shanghai Shenhua paid Tevez's hometown club a reported transfer fee of 71.6m. What better way to further the cause of Chinese football as a global phenomenon, than to sabotage the complacent old order as embodied by Europe's grand old teams? Brendan Rodgers to Tottenham latest: New manager tipped, stance revealed, 'spotted' at match, Tottenham news: Former Leicester City boss Brendan Rodgers has been tipped with taking over at Spurs following Daniel Levy's decision to sack Antonio Conte in March, Jose Mourinho stance on Chelsea return revealed amid major Mauricio Pochettino decision. Asian interest boosts sales of shirts and other merchandise, encourages extensive television contracts and prompts huge commercial sponsorship dealscompanies aware of the visibility they will enjoy due to any association with a Premier League side. US media giant NBCs coverage of the 2021/22 Premier League was the second most-watched seasonof English soccers top flight in US television history, behind only 2015/16. What marketers can learn from the Champions League Final Exclusive: Champions League viewing figures revealed and impact Keep abreast of significant corporate, financial and political developments around the world. Lee states there are some who estimate that Asias total soccer fanbase numbers over a billionthe kind of interest that the home market cannot even begin to compare with. In total, the Premier League accounted for 185,000 hours of global TV coverage last season, making it far and away the most popular sporting competition in the world. Manchester Citys dramatic comeback victory over Aston Villa to secure the title posted a TAD of 955,000 viewers on the NBC commercial network and Peacock, marking themost-watched match from the final round of Premier League fixtures on record. (Image: VALERY HACHE/AFP via Getty Images). With a shrinking market of viewers watching the group stages, advertisers could see the Champions League broadcasts as a less valuable proposition, and with the pandemic causing uncertainty in so many areas of the economy, sports television subscriptions become one thing that families may decide they can do without. China has the most Premier League followers of any country at more than 300m, followed by India with 147m. But then perhaps a lot of people do just see the headline and the number and absorb it as truth. UEFA has seen global live viewing figures for the group stages of the Champions League drop, with numbers lower than both of the last two seasons. Viewers in China will have access to matches from this weekend. Oche Balboa on Twitter: "Premier League viewing figures - Main However, Stephen van Rooyen, Skys executive vice president and chief executive offer, UK and Europe, has confirmed that Sundays finale was the broadcasters most-watched Premier League final day on record. Broadcasters Audience Research Board (Barb) revealed that a 6% decline in total viewing figures happened during the same time. Just not 14 million people. BT Sports coverage of Everton v Brighton got 669,000 842,000 and Chelsea v Crystal Palace 577,000 to 921,000. We use your sign-up to provide content in the ways you've consented to and improve our understanding of you. Anyway, they were at it again this week with a story in The Independent, telling us in a big headline: Manchester United and Liverpool defeats helped Sky Sports to its highest ever viewership., Heavy defeats for two of the Premier Leagues big-hitters drew a peak audience of 3.3m as 14m viewers tuned in at the weekend with fans continuing to be locked out of sporting events.. Stay informed and spot emerging risks and opportunities with independent global reporting, expert viewing figures For the Premier League, this comes at a time when a fall in viewing figures has shaken the industry. Illegal streaming is an ever-present issue to build into these numbers. "Number of Tv Viewers of The English Premier League in The United States from 2018/19 to 2020/21 (in 1,000s). Masters said that a new approach might be taken for China when the rights for the 2010-11 season and onwards were negotiated. Philadelphia and Raleigh tied for fourth place. Premier League viewership on NBC falls To use individual functions (e.g., mark statistics as favourites, set Newcastle United v Burnley only saw a poor 358,000 to 479,000 watching its broadcast on Skys Main Event. These enterprises realise the value of the EPL teams as vehicles to promote their specific brand to a wildly receptive Asian audience. You can still enjoy your subscription until the end of your current billing period. For the 2010-11 Premier League season, the UK had an in-home audience of 629 millionthis compares with a combined 361 million in North and South America combined, 761 million in the rest of Europe, and 879 million in Africa and the Middle East. Chinese spending certainly isn't limited to Tevez, and this for a league with an average attendance of little over 24,000. Footballs 3pm Saturday blackout: Time to end it or vital to protect Chinese clubs may not quite be at the point of prizing away Europe's key assets, but they are already managing to poach players of substantial ability at the peak of their careers. WebC Until 2005, the attendance figures in NPB were estimated by the home teams. Extensive Factual Reporting for Television and New Media, Subscribe to our newsletter to access this content. It is understood the reasons for the termination were financial rather than political. These were players with decent domestic pedigree, all of whom could most likely have secured transfers to respectable European clubs. This all combined means that a team who wins the Champions League may not receive the most lucrative reward for that season's competition. The level of emotion now seems incredible to behold. According to Danny Lee of the South China Morning Post, over 70 percent of the 2.1 billion soccer fans in the world follow the Premier League making it, substantially, the most visible domestic competition among the global public. Premium Digital includes access to our premier business column, Lex, as well as 15 curated newsletters covering key business themes with original, in-depth reporting. Last updated on 17 September 202017 September 2020.From the section Premier League. Meanwhile, China is beginning to make an impression on the European transfer market. Its no coincidence that Premier League teams invest so much time and money in Asian territories during the preseason. Sports Media Watch. Interestingly, this is the second-highest viewership numbers of all time for a paid channel, only next to American fantasy drama television series Game of Thrones. That interest carried over to the streaming platform YouTube, where prior to the finals in Madrid more than 8m video views were recorded for finals-related content. The English Premier League attracted a TV audience of 4.7bn last season, with China accounting for the lion's share of viewers. The audience across Africa was 290m. The desire to witness the spectacle of Premier League was once again evident during the recent Barclays Asia Trophy. statistic alerts) please log in with your personal account. Meanwhile, Manchester City recorded the highest pay out out of the English clubs at 23.8m despite only making it one round further than Tottenham. suffer a 10.3 per cent year-over-year (YoY) fall, most-watched Premier League final day on record. It was their primary subscription driver for many years, after all. A record 12 matches this season averaged a TAD of at least one million viewers, which was 50 per cent above the previous record of eight in 2020/21 and You can change your cookie settings at any time but parts of our site will not function correctly without them. ET since Oct. 20, 2018 (Chelsea-Manchester So successful has this been that the 28 Premier League years are referred to as a hermetically sealed, separate entity to footballs other 120 years. Heres why China poses a serious threat to European dominance. Chinese clubs appear to be manipulating market conditions in a concerted attempt to damage their international competitors, all the while using their vast resources to further the agenda of China itself. While conditions were dire, the EPL managers were under pressure to feed the furore that surrounds their teams in Asia and to deliver to the public the star names the people crave. "We have many pay TV partners in Asia and we have a responsibility to maximise revenue for our clubs so that we can continue to attract the best players in the world," the league's commercial chief Richard Masters said at the Chinese Football Industry Development Forum. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. The audience across Africa was 290m. In terms of transfers, wages and so on, the Premier League and its European associates are already suffering from little short of hyperinflation.

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