Phillips Announces Groundbreaking New Digital Platform Presenting Works by Contemporary Artists and Makers With Dropshop, Phillips Expands Beyond the Traditional Auction House Realm by Introducing an Innovative Primary Market Model of Limited-Edition Collaborations on A First Come, First Served Basis Dropshop Creators Will Receive Resale Royalty Commission In Future Phillips Sales—An Industry First Launching 20 August with Australian Hyperrealist Cj Hendry
NEW YORK Phillips is pleased to announce Dropshop, a digital platform offering limited-edition releases of primary market art and objects in partnership with the artists, collaborators, and brands defining contemporary culture. Dropshop is the first and only platform in the international auction sphere that partners directly with working artists, disrupting the traditional, long-held dynamics between the primary and secondary markets. Phillips will collaborate with partners on every step, from conception and curation through to fabrication and promotion. Items are available for a limited time through a “buy now” ecommerce model at
www.phillips.com/dropshop. Offerings are exclusive to Phillips’ Dropshop; once they’re gone, they’re gone.
PART 1 – Treasure Hunt
WHAT: Willy Wonka style “Golden Ticket” treasure hunt. Guests will have the opportunity to search for 100 inflatable crowns marked AIR to be hidden amongst 50,000 inflatable crowns marked SPARE. If you find a crown marked with AIR, you will win one of the 100 bronze crowns, signed and numbered.
WHEN: Saturday, August 19, 10 am to 5 pm WHERE: Phillips HQ, 432 Park Ave, NY
PART 2 – Online Release
WHAT:- The number of crowns released online could be 0 or 100 depending on how many crowns are found the day prior- One 62 x 62 inches drawing “AIR” will also be released WHEN: Sunday, August 20, 9 am WHERE: dropshop.phillips.com PRICE: Between $5 – $5,000,000. The price will be revealed at the time of the release
