THE BRITISH FASHION COUNCIL ANNOUNCE TIKTOK AS PRINCIPAL PARTNER FOR THE FASHION AWARDS 2021
The British Fashion Council (BFC) is delighted to welcome TikTok, the leading destination for short- form mobile video, as the Principal Partner of The Fashion Awards 2021. The BFC and TikTok will work together to evolve The Fashion Awards as a global entertainment platform, celebrating fashion’s role at the intersection of culture. To deliver this new proposition, the event’s format will change to include awards, performances and will highlight unique cultural moments from the past year. The 2021 accolades include fifteen Leaders of Change; the designers, brands, creatives, and individuals who created positive change within the fashion industry this past year under three categories: Environment, People and Creativity. The eagerly-anticipated Designer of the Year Award and the BFC Foundation Award will both have five nominees each and a winner, revealed on the night. Other awards include the Outstanding Achievement Award and the Isabella Blow Award for Fashion Creator.
The Fashion Awards presented by TikTok will provide global streaming and platform amplification and bespoke content creation as well as deeper cultural connectivity, telling this year’s stories that highlight the collaboration between fashion, music, film, art and technology. The iconic Fashion Awards Red Carpet will be a focal point, with TikTok bringing the experience and excitement to a global audience via a LIVE broadcast, which will utilise the unique TikTok tools and features to drive real-time engagement, offering the TikTok community and beyond, the opportunity to experience The Fashion Awards Red Carpet like never before. The Fashion Awards Red Carpet livestream will be broadcasted on the newly launched Fashion Awards TikTok account. Follow @TheFashionAwards and #FashionAwards on TikTok for news, updates and all of the evening’s major highlight moments. Additional activations will include content from the event from some of the biggest TikTok Creators and exclusive backstage access to the Winners and Presenters of The Fashion Awards 2021.
Caroline Rush, BFC Chief Executive commented: “We are thrilled to welcome TikTok as the Principal Partner of The Fashion Awards 2021. Understanding the changing nature of fashion and leading the way in technology and innovation has always been at the heart of what the British Fashion Council does. As The Fashion Awards return on November 29th, we look forward to working with TikTok on expanding the event’s global reach, opening it up to new audiences and celebrating exceptional individuals and businesses that have made significant contributions to the global fashion community.”
Rich Waterworth, General Manager, TikTok Europe, said: “We are delighted to be the Principal Partner for The Fashion Awards. This iconic event and evening of entertainment will be LIVE streamed on TikTok, allowing our community to experience the magic of the Red Carpet like never before, as we take a moment to celebrate the very best of British and international fashion culture. This year fashion has thrived on TikTok, from our partnership with BFC NEWGEN which saw the future of British design talent come to TikTok to share their creativity, to the emergence of unique trends and style movements ignited by our creator community. Fashion really has found a home on TikTok.”
The Fashion Awards presented by TikTok raises funds for the BFC Foundation (Registered Charity Number: 1185152) which supports the future growth and success of the British fashion industry by focusing on Talent, Education, Grant-Giving and Business Mentoring and aims to improve equality and opportunity so that the fashion industry remains diverse and open to all, helping talented designers at all stages of their career from school level through to becoming a global fashion brand. In 2020/21, the BFC raised £1.7 million for the BFC Foundation, and its talent support initiatives and this year the charity supported 33 designers. The generosity and commitment of our partners, suppliers and supporters is more vital than ever. Please help us by acknowledging their support alongside our Principal Partner: TikTok; Official Partners American Express, Getty Images, Moët & Chandon, Royal Salute and The Londoner for their ongoing support.
About British Fashion Council
The British Fashion Council (BFC) is a not-for-profit organisation set up in 1983 with the role to strengthen British fashion in the global economy as a leader in responsible, creative businesses. It does this through championing diversity and building and inviting the industry to actively participate in a network to accelerate a successful circular fashion economy. The BFC promotes British fashion internationally and does so through fashion weeks, exhibitions and showcasing events. The BFC helps British designer businesses develop their profile and business globally and supports fashion talent beginning at college level, extending to talent identification, business support and showcasing schemes. The BFC Foundation (Registered Charity Number: 11852152) was created in 2019 for charitable purposes and grant giving; attracting, developing, and retaining talent through education and business mentoring. The BFC has donated £1,500,000 from the surplus that was generated from its activities over the past two years, including those generated from The Fashion Awards. Combined with the fundraising efforts of all its talent support initiatives and a call to BFC stakeholders to support fundraising to help businesses survive the COVID crisis, total donations of £3.2m have been received by the BFC Foundation to date. The BFC Foundation offers support to designers through four talent identification and business support schemes: BFC/Vogue Designer Fashion Fund, BFC/GQ Designer Menswear Fund, NEWGEN in partnership with TikTok and the BFC Fashion Trust. With the support of the BFC Colleges Council, the BFC Foundation offers BA and MA scholarships to students, as well as links with industry through design competitions and Graduate Preview Day. In 2020, the BFC launched the Institute of Positive Fashion (IPF), with the aim to hel p the British fashion industry lead in the goal to be more resilient and circular through global collaboration and local action. The BFC showcasing initiatives and events include London Fashion Week Presented by Clearpay taking place every February, June and September; LONDON show ROOMs and the annual celebration of creativity and innovation in the fashion industry: The Fashion Awards.
About BFC Foundation
Formed in 2019, the BFC Foundation (Registered Charity Number: 1185152) brings all of the BFC’s charitable initiatives under one umbrella supporting the future growth and success of the British fashion industry by focusing on education, grant-giving and business mentoring. The BFC Foundation aims to create pathways to support British fashion talent while addressing the need for continuous and growing support to increase the diversity of the talent pool and support businesses that are leading the way in terms of environmental and community impact. Since its inception in 2019, the BFC Foundation received total donations of £3,200,000 through fundraising efforts of all its talent support initiatives; funds from the BFC surplus generated from the organisation’s activities including The Fashion Awards; and a call to BFC stakeholders to support fundraising to help businesses survive the COVID crisis. The BFC Foundation aims to raise £2,000,000 per annum to maintain and grow its grant-giving programmes. The Co-Chairs of the BFC Foundation are Tania Fares and Narmina Marandi and the Trustees are Stephanie Phair, Chairman; Caroline Rush CBE, Chief Executive Officer and Laura Strain, Chief Operating Officer of the British Fashion Council. The BFC Foundation has an International Advisory Committee which supports the work of the charity as well as an influential Patronage Programme.
About TikTok
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul, and Tokyo.